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About the Company

Company introduction

Rakvere is the best-known and most beloved Estonian meat and meat product brand. Rakvere believes in a balanced healthy diet in which meat dishes play an important role. The delight provided by tasty traditional food that has been prepared taking the taste preferences of Estonian people into consideration is the supreme goal of Rakvere.
Rakvere believes that Estonia would be a better place if the traditions of eating together were held in high regard. Rakvere is doing everything to aid this goal – tasty food unites people, makes family members and friends gather around the dinner table and strengthens ties between family and friends.

The Estonian Pork quality mark shows that the products of the Rakvere have been prepared from good and high-quality meat of Estonian-raised pigs. Rakvere has 24 pig farms all over Estonia – we provide jobs for Estonian pig farmers as well as grain farmers and fodder producers. That helps to develop the economy in rural Estonian areas. Most importantly, this ensures that Estonian tables are always filled with the freshest and highest-quality domestic pork. And Estonians have always loved pork, whether for festive occasions or just to accompany bread during everyday meals.

At HKScan, we make life tastier – today and tomorrow. Our strategic target is to grow into a versatile food company. Our responsibly produced, delicious products are part of consumers’ varied food moments – both every day and on special occasions. We have some 7,000 HKScan professionals applying more than 100 years of experience to make locally produced food. For us at HKScan, responsibility means continuous improvements and concrete actions throughout the food chain. As part of our Zero Carbon programme, we are targeting a carbon-neutral food chain from farms to consumers by the end of 2040. Our home markets cover Finland, Sweden, the Baltics and Denmark. Our strong product brands include HK®, Kariniemen®, Via®, Scan®, Pärsons®, Rakvere®, Tallegg® and Rose™. Through our strategic partnerships, we are also known for Kivikylän®, Tamminen® and Boltsi brands. HKScan is a publicly listed company, and in 2020, our net sales totalled nearly EUR 1.8 billion.